Due to my being in Ghana, this year I didn’t attend the Premiere Vision trade show in Paris. Absolute geek that I am, I actually really missed it! Despite not being able to attend, I have still attempted to put together a trend report for you.
Normally I just use the Premiere vision trend report and dilute it down to trends that I think are the most commercial, This usually involves me changing trend names and merging a few trends together. Needless to say I have done the same thing for SS18, but, as I didn’t actually attend this year, I have been using WGSN as my main source of research. As anyone who works in Printed textiles/design/ WGSN subscriber will know, Premiere Vision is not the only Print trend show out there; Comocrea in Italy, the London print design fair and Mare di Moda(France). This year I have tried to look at the different print trade shows and merge the trends they have put forward to create 12 print trends for SS18.
I merged Premiere Visions ‘abstract marks’ and ‘organic shapes’ trends as I felt they were quite similar, both consisting of hand painted loose brushstroke markings. I also renamed the PV trend ‘retro eccentric’ and used the Comocrea trend ‘psychedelic yesteryear’ as I preferred the name. The ‘vintage bloom’ PV trend was dropped from my trend pack as I feel that the content is hinted at in the other floral trends(Eastern Chintz, Painted meadows, garden botanical).
2 trends I am particularly excited about are the ‘Artists impression’ trend and the ‘1980’s revival’. An 80's throwback in fashion has been looming for a while now, we have just about exhausted 90’s style and prints and, naturally, designers are leafing through the historical archives to find a ‘new’ trend. We have seen a return to 80’s punk as fashion designers raise their political voice through their collections, 80's romanticism returned last year, so is it really that much of a shock that we might see a return to the borderline garish and colourful prints of the 80's in SS18?(No doubt I will attempt to write an 80's fashion history post at some point!)
I know it's a bit later than I would normally post this trend report but I thought better late than never right? So here it is....the Textile Candy Premiere Vision print trend report for Spring/Summer 2018.
The trend forecasters seem to have stuck with what they know works for this season: ikats, floral chintz, botanicals, abstract safari and animal conversationals....Nothing particularly groundbreaking.
Looking at the WGSN coverage of the various trade shows it seems like the trends could do with an additional placement print section, analysing whether slogan/photographic/abstract placement prints are increasing in popularity. Although, I guess, this is more fad trend driven and not really a trend forecasted print direction. All I know is that there has been such an increase in designers using fashion as a political canvas, both on and off the runway, that I am surprised it hasn't leaked into the trend predictions in some wacky conversational print.
But with no further ado...here are the trend boards...
As always this pack is downloadable with the front cover to be used as a reference report, but please tag/let me know if you are using it! It does take a fair amount of time to put together and, although I don’t mind providing this for free, it does motivate me to know people are actually using it
I also wanted to do a Fall 2017 trend report as usual, but my WGSN access is quite limited at the moment, if anyone has any other user friendly websites for the runway shows, which also has a good image zoom on it I would be eternally grateful! I used to use Style.com, but that seems to have disappeared and the only alternative I know of is the Vogue runway but I don't find it very user friendly- the zoom isn't great, and a lot of shows are missed out. I basically would like a free WGSN access haha....is there a photoshop-esque hack for that?
With any luck I will hopefully be attending the next Premiere Vision trade show in September so my next PV installment will have a much faster turnaround.....rather than being 2 months late...