Thursday, 19 December 2013

Style post regeneration

I have decided to try and get back into doing daily style posts, I might not manage the daily part but I need to encourage myself to get into some kind of blogging routine!I'm not gonna lie, the main reason I want to start this up again is because I keep seeing amazing clothes that I just can't afford. One day I will be able to shop on impulse!

So for today's outfit I have chosen to go for a casual look that can take you from the office to post work drinks. The loose sequin trousers from Topshop are the item in this outfit that demand the most attention! Comfortable enough to wear around the office but versatile enough to carry you through to post work/ Friday feeling drinks, whats not to love
I have teemed this with a top I found while browsing on Topshop's t-shirt section of their website. I'm a sucker for a loose fitting top and I just love the print combination of this one. It manages to combine feminine Hawaiian style florals with abstract brushstroke stripes- a perfect way to incorporate the painterly trend which was all over the SS14 catwalks into the British high street.
I am definitely keen on buying this top......maybe I will treat myself after work tomorrow!
In terms of accessories I have kept this outfit quite simple with silver midi rings, a silver statement necklace(I always make room for a statement necklace as we all know), an oversized bag and a pair of amazingly comfortable chunky heel gladiator sandal style boots. I think my enthusiasm for these shoes is generated by the fact that, for once, I actually purchased something I posted about on my blog....and now I feel like I have to justify this purchase!

Top £18.00(Topshop), Rings £12.50(Topshop), Shoes £38.00(Topshop), Sequin trousers £85.00(Topshop), Necklace £18.00(Urban Outfitters), Oversized bag £80.00(American Apparel).

So this is what I would wear today if I could....with the New Year coming up and my ensuing promise to tackle the gym looming, with any luck this time next year I will be posting about outfits I have actually purchased and worn to work...Here's hoping!

Despite that rather disheartening start, focussing, once again, on me wanting to live outside of my means, I'm actually extremely happy at the moment! I've just been offered a permanent contract as a print designer for knitwear in a well known fashion supply company in London- finally my future feels a bit more secure both professionally and financially!

In other news, I visited a warehouse in Stratford today to get my Christmas presents printed. I won't say who they're for, as that kind of defeats the point of a surprise, but here are the placement designs for them!Both are hand illustrated, and can be ordered at

Thursday, 5 December 2013

Boycott Angora!!!

It is quite rare that I feel extremely riled up about cases regarding animal welfare, not because I have no sensitivity towards the issues surrounding animal cruelty, it has just never been put directly in my path. The new expose on angora fur farming, however, has definitely caught my attention.

I work full-time in the design department of a notable knitwear supplier based in London. Since taking this position, Angora has become part of my day to day vocabulary and until now it has never crossed my mind to question where it is sourced. Judging by the office's reaction to the Angora expose over the past week, it hadn't crossed theirs either. In the fashion supply industry it seems that we get so caught up in meeting a competitive price range that we forget to question whether things are ethically sourced.

So, a little background on Angora for those of you who aren't familiar with it...Angora is the fibre from the soft coat of an angora rabbit. Not to be mistaken with cashmere and mohair which both come from goats.Fluffy and silky to the touch it is more lightweight than wool but equally warm, it is these qualities that have lead to its popularity in knitwear. Angora is generally used in a wool yarn blend with only 30-35% angora, more would cause serious jumper malting.

1. Topshop knitted jumper- £46.00 7%Angora, New Look jumper-£19.99 30%Angora, 3. Zara knitted jumper- £59.99 8%Angora, 4. Meadham Kirchoff for Topshop- £95.00 48% Angora!!!

At some point in our lives, the majority of us will have held/stroked a rabbit, usually on a mandatory school trip to a local farm/petting zoo. Imagine how soft the coat of the rabbit was and you can start to get an understanding of why angora fur is so popular.

Growing up, we never had a cat or dog, bunnies were the pet of choice in my family and I have very fond memories of watching them hop playfully around the garden. Naturally placid and carefree animals they make an ideal pet for a family with young children.This is why the news of the angora rabbit torture has struck a chord with me!

The PETA(People for the Ethical Treatment of Animals) has recently uncovered the reality behind angora rabbit farming in China. China is responsible for producing 90% of the worlds Angora. A country which has no limitations in regards to animal welfare and no penalty for animal cruelty. This is the outcome...

Angora rabbits are enclosed in tiny wire cages in darkened rooms. They are taken out at 3 month intervals when their fur is ripped out of their skin. This process is repeated for 2-5 years when the rabbit is then skinned, killed and sold for meat. The video below is quite disturbing to watch but demonstrates the torture these animals are enduring in the name of fashion.

This expose has recently been brought to the attention of the general public in Sara Malm's article for the Daily Mail(20/11/13)entitled "Cruel truths of the angora fur trade revealed in shocking footage which shows rabbits having hair PULLED out... because the traders make more money" see full article here:

The title of this article highlights an issue in the fashion industry which seems to constantly lead to questionable ethics. The drive of money. Are we so desperate to produce "cost-effective" clothes with competitive prices that we neglect to question why the prices are so 
favorable?Aparrently so.

Beth Hale from the Daily Mail has also gone into further detail in her Daily Mail article
"Thinking of buying an angora sweater for Christmas? Read this chilling investigation... Agony of the rabbits plucked alive for your fluffy jumpers"where the majority of the images on this blog post are sourced:

In response to the expose of this cruelty high street chains like H&M are halting their angora production. In a recent press release, H&M said:

 “[We] will immediately stop the production of all angora products until we have secured that our strict Product Policy is being followed. H&M doesn’t accept that animals are treated badly. We only allow products made of angora hair from farms with good animal husbandry.”

How long H&M's production ban will continue is unknown, hopefully until Chinese fur farmers alter their fur harvesting methods.

With modern technology and the constant improving of synthetic fibres, we have man made replacements for natural fibres like Angora. Although some people like to feel like their social status is elevated because they are wearing a "real angora sweater", the majority of consumers wouldn't be able to tell the difference between an angora and a synthetic yarn. 

Maybe we should start to look a little closer at the care labels of our knitwear and question where our garments are actually sourced!As nice as angora feels, I am not ready to forfeit my morality for the sake of fashion!I would like to get dressed in the morning knowing that no living creature was tortured in order to provide me with a luxuriously soft cardigan.

I employ you all to stop buying Angora jumpers/hats/scarves and any other angora products until this brutal method of fur farming is stopped. Customer demand drives angora production, if we boycott angora we can bring this cruelty to an end.