As always I approached Premiere Vision with pent up excitement. I always find learning about upcoming trends extremely insightful, particularly when i have the opportunity to learn how they came into fruition.
Unfortunately I missed the Autumn/Winter 16/17 WGSN trend presentation due to being unable to locate the room. By the time my colleague and I had found the venue the doors had been closed which, as can be imagined, was a huge source of frustration for me.On the plus side, WGSN is so well organised that it uploads the same trends onto it's website within a few weeks of the event.
One of the parts of PV I was most excited for this year was the press club. This year is the first where I have been emailed a free press pass which enables me to take photographs without being frog marched into a corner and forced to delete the images. This has been a great way of refreshing my mind about the trends- it's always great to have a prompt to jog your memory. As you can see I have still made my usual trend response boards, but I have also been able to include photos of how the PV trend area was laid out.
|The Premiere Vision trend area and Indigo.|
|Photos of the fabrics shown in the Premiere Vision trend area.|
There were 17 trends for Spring/Summer 16 , titled as follows:
contrasting, blurry visions, automatic writing, freehand sketches, ethnic markings, milky blossoms, sketchy, sweets, animal chatter, little jokes,hatching,large geometrics, apache geometry,interlocked geometrics, comic book style, teeming flowers, in the bush.
I have decided to merge some of these trends into one to create a smaller pack of 10 trends:
comic book florals, apache geometry, foliage(in the bush), ethnic markings, automatic writing and hatching, freehand sketches, milky blossoms, 80's floral(contrasting), conversationals, blurred visions.
From what I saw at PV, the majority of print trends(excluding the digital ones)have a strong freehand, handcrafted feel to them. Gaining immense popularity on the runway in recent seasons with prolific designers like Diane Von Furstenberg, Burberry and Antonio Marras jumping on board, it is unsurprising that we are now seeing a vast array of hand drawn/illustrative/painterly prints.