Due to my being
in Ghana, this year I didn’t attend the Premiere Vision trade show in Paris.
Absolute geek that I am, I actually really missed it! Despite not being able to
attend, I have still attempted to put together a trend report for you.
Normally I just
use the Premiere vision trend report and dilute it down to trends that I think are
the most commercial, This usually involves me changing trend names and merging
a few trends together. Needless to say I have done the same thing for SS18, but,
as I didn’t actually attend this year, I have been using WGSN as my main source
of research. As anyone who works in Printed textiles/design/ WGSN subscriber
will know, Premiere Vision is not the only Print trend show out there; Comocrea
in Italy, the London print design fair and Mare di Moda(France).
This year I have tried to look at the different print trade shows and merge the
trends they have put forward to create 12 print trends for SS18.
I merged Premiere
Visions ‘abstract marks’ and ‘organic shapes’ trends as I felt they were quite
similar, both consisting of hand painted loose brushstroke markings. I also
renamed the PV trend ‘retro eccentric’ and used the Comocrea trend ‘psychedelic
yesteryear’ as I preferred the name. The ‘vintage bloom’ PV trend was dropped
from my trend pack as I feel that the content is hinted at in the other floral
trends(Eastern Chintz, Painted meadows, garden botanical).
2 trends I am
particularly excited about are the ‘Artists impression’ trend and the ‘1980’s
revival’. An 80's throwback in fashion has been looming for a while now, we have
just about exhausted 90’s style and prints and, naturally, designers are
leafing through the historical archives to find a ‘new’ trend. We have seen a
return to 80’s punk as fashion designers raise their political voice through
their collections, 80's romanticism returned last year, so is it really that
much of a shock that we might see a return to the borderline garish and colourful
prints of the 80's in SS18?(No doubt I will attempt to write an 80's fashion history post at some point!)
I know it's a bit
later than I would normally post this trend report but I thought better late
than never right? So here it is....the Textile Candy Premiere Vision print
trend report for Spring/Summer 2018.
The trend forecasters seem to have stuck with what they know works for this season: ikats, floral chintz, botanicals, abstract safari and animal conversationals....Nothing particularly groundbreaking.
Looking at the WGSN coverage of the various trade shows it seems like the trends could do with an additional placement print section, analysing whether slogan/photographic/abstract placement prints are increasing in popularity. Although, I guess, this is more fad trend driven and not really a trend forecasted print direction. All I know is that there has been such an increase in designers using fashion as a political canvas, both on and off the runway, that I am surprised it hasn't leaked into the trend predictions in some wacky conversational print.
But with no further ado...here are the trend boards...
As always this
pack is downloadable with the front cover to be used as a reference report, but
please tag/let me know if you are using it! It does take a fair amount of time
to put together and, although I don’t mind providing this for free, it does
motivate me to know people are actually using it
I also wanted to
do a Fall 2017 trend report as usual, but my WGSN access is quite limited at
the moment, if anyone has any other user friendly websites for the runway
shows, which also has a good image zoom on it I would be eternally grateful! I
used to use Style.com, but that seems to have disappeared and the only alternative
I know of is the Vogue runway but I don't find it very user friendly- the zoom
isn't great, and a lot of shows are missed out. I basically would like a free
WGSN access haha....is there a photoshop-esque hack for that?
With any luck I
will hopefully be attending the next Premiere Vision trade show in September so
my next PV installment will have a much faster turnaround.....rather than being
2 months late...
